How to own new power and scale ideas

  1. Connected connectors: you do not have to reach everyone but rather, you need to find those people who have a need and would support the idea. This means finding very specific people who will champion the movement; people who are passionate about the topic and passionate about creating better processes.
  2. New power brand: unlike many major brands, a successful new power brand is one that lends itself for adjustment, modification and is owned by unownership. Let people run with the idea or even with logo –> keep flexibility high in how the idea evolves and how people want to take it forward. There is nothing more powerful than people wanting to own your idea even if that means that they adjust and modify your logo.
  3. Lower the barrier, flatten the path: make it easy for people to join and champion the idea. If even the sign up process takes 20 min, you have already lost the ones that were sitting on the fence. Making it easy for people to engage and participate makes the movement.
  4. Move people up the participation scale: question to ask: what are the paths of hierarchy of participation? Who participates and at what level? Being clear on the opportunities and different roles will make it easier to know how passionate people can contribute the most and in which tasks and ideas.
  5. Harness the three storms: there are times when something happens and an opportunity opens to advocate for change. The 3 storms are: 1) storm creating (you create an event and use that to raise awareness); 2) storm chasing (an an event happens and you use that as your stepping stone); 3) storm embracing (events happen and you are ready in minutes to turn it to your advantage).



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Johanna Nalau

Johanna Nalau


I am a climate adaptation and leadership rule bender, working hard but with a spring in my step to challenge conventional ideas.